DataCore Introduces Pixitmedia Division for High-Growth Edge Markets

FT. LAUDERDALE, Fla. — April 11, 2023 — DataCore Software today announced the launch of Pixitmedia, a new division committed to high-growth edge markets. Initially, Pixitmedia will serve the media and entertainment market, followed by health care, retail, and manufacturing in the near future. Pixitmedia offers innovative edge devices and solutions for media and entertainment that speed up content monetization and provide high-growth industries with more cost-predictable storage, AI services, and preprocessing technology options. 

“Building on the recent acquisitions of Object Matrix, Caringo, and MayaData, Pixitmedia was created to bring a clear focus and attention to the needs of high-growth, data-driven markets,” said Dave Zabrowski, CEO of DataCore. “With the launch of our Pixitmedia division, we’ve invested in extremely talented and experienced individuals in the space, and we look forward to bringing innovation to the edge.”

Pixitmedia is led by Abhijit Dey, general manager and chief operating officer, and an experienced leadership team with decades of expertise in storage workflow solutions. Pixitmedia is backed by worldwide distribution, with over 400 channel partners and a talented group of world-class engineering, sales, and marketing executives.

“Gartner predicts that by 2025, over 50% of enterprise-managed data will be created and processed at the edge. With the Pixitmedia family of workflow solutions, we are addressing the evolving requirements of high-growth edge markets while helping customers avoid unpredictable public cloud service and transfer fees,” said Dey. “We’re excited to introduce the Pixitmedia vision to the media and entertainment market at the 2023 NAB Show in Las Vegas.”

Pixitmedia is accelerating the customer journey from core to the edge and cloud. Turning technology barriers into breakthroughs, Pixitmedia is redefining how storage resources are best utilized to ensure optimal results and the lowest cost for customers.

DataCore partner ATTO Technology voiced its support for the company’s new division dedicated to high-growth edge markets. “We love the direction that Pixitmedia is taking digital workflows,” said Tim Klein, president and CEO of ATTO Technology. “The solutions, such as the Pixitmedia Transporter and the Pixitmedia Appliances, pave the way for content creators to save time and money while protecting and preserving their valuable assets.”

Pixitmedia will showcase its latest innovations in workflow solutions at the 2023 NAB Show in Las Vegas at booth N1331. More information about Pixitmedia is available at www.pixitmedia.com.

About Pixitmedia, a Division of DataCore  Pixitmedia, a division of DataCore, provides world-class, innovative workflow solutions for evolving media organizations. Trusted by leading media and entertainment companies worldwide, Pixitmedia appliances and Swarm software set the bar for fast, secure, and scalable solutions that preserve, protect, and speed up monetization of digital assets. Accelerating the customer journey from core to the edge and cloud, Pixitmedia solutions redefine how storage resources are best utilized, enabling transformational business growth. More information about Pixitmedia is available at pixitmedia.com