Road towards a global collaborative content hub
Mounting cost pressures, along with the need for faster multi-screen version creation, are reshaping how the industry operates. Content owners and aggregators are shifting their focus to lower traditional infrastructure costs and adopt technologies that reduce complexities across the upstream content supply chain. As content production priorities shift towards quicker, tailored, and cost-effective throughput across multiple platforms and devices, streamlining creative workflows becomes necessity.
This paved the way for a recent webinar which explored the integration of Pixitmedia's Pixstor and Ngenea with Projective's Strawberry (latest version 7). The session also highlighted how Pixitmedia and Projective’s integrated solution streamlines creatives collaboration, strengthen project handling, and maximizes media archiving utilization rates. Together the solution has been instrumental in addressing some of the traditional challenges faced by today’s hyper content owners, as highlighted by Pixitmedia’s Solution Consultant, Andrew Wierzan, in his opening note:
- Hyper-fragmented technical debt across systems and workflows, with multi-vendor and generation technology stacks used across content operations such as project management and post-production
- Creative and editing teams experiencing downtime due to poor synchronization when original source media asset libraries are unavailable: “Media Offline”
- Project-specific IT bottlenecks, includinglong set-up lead times and restricted permissions
- No single, one-stop location or platform-agnostic collaborative hub for media assets, reviews, projects, and related work.
- Data silos and an ineffective tiered media archiving framework
Furthermore, Pixitmedia’s 2025 State of Media Archiving survey highlighted poor remote distributed workgroup collaboration, along with a lack of metadata, data, and enrichment capabilities as top media archiving workflow challenges worldwide. These issues remain major pain points for hyper content owners and are expected to intensify in the next 12 months due to exponential growth in content libraries and increased fragmentation of content production ecosystems.
Download Pixitmedia’s latest state of media archiving report to understand the leading technology pain points across nine media & entertainment verticals worldwide
Scale and adaptability vital for sustainable growth
During the session, the panel shared a real-world example to illustrate how scale and adaptability have become critical. The use case focused on one of the largest content owners worldwide, operating close to ten highly discrete regional production hubs across Europe. This structure has led to slower time to market (negligible standardization, and automation), insufficient media archives (poor capacity, search, and discovery), and enormous technical debt (lack of scale, and high IT engineering overheads) on a day-to-day basis. The creative workflow was highly dependent on multi-faceted hardware, applications, and tailored architecture design, resulting in the following challenges
- A Siloed and inefficient content production ecosystem across data, technology, infrastructure
- Limited metadata, data, information intelligence, and enrichment lifecycle management
- Vendor and data lock-in with higher incremental maintenance and support overheads
- Manual processes caused bypoor third-party integrations, creating a lack of unified workflow
- An inefficient and non-adaptive content supply chain, with lower propensity towards transforming their infrastructure or post-production technology workflows
As future proof multi-platform production and distribution become increasingly important for content owners globally, the referenced use case highlighted how Projective and Pixitmedia were leveraged to achieve tangible outcomes.
- Lower total cost of ownership (TCO): Intelligent media archive tiering that optimizes storage usage and reduces operational expenses
- Improved remote distributed workgroup collaboration: Orchestrated project-based media asset and metadata lifecycle management that streamlines access, synchronization, and creative workflows
- Enhance return on a single media asset: Unified technology, infrastructure and resource models supported by predictive cost analytics and reporting to maximize asset value
- Accelerate Scalability: Guaranteed high-performance support for data-intensive applications, such as live content production, AI and ML workloads, and dailies. This is coupled with adaptive deployment flexibility across scale-out clusters, hyperconverged environments, and cloud platforms
- Faster time to market: Unified data management with policy-based access, exchange, and retrieval across locations, along with tight third-party integrations such as Strawberry and Ngenea. Poor integration remains a leading industry concern, cited by 12% of respondents in Pixitmedia’s 2025 State of Media Archiving study
- Accelerated resource utilization: Projective’s Chief Executive Officer, Derek Barrilleaux, explained that Strawberry is application agnostic, hardware and architecture independent, and offers project templates prescriptive workspaces, project-level security, and hard links, and deduplication. These capabilities reduce workflow complexity, streamline media asset search, prevent duplication, and enable secure access across centralized, decentralized, or remote environments. They also help editorial teams to produce multiple versions of a single media asset faster, utilizing existing resources and infrastructure.
Read the Pixitmedia and Projective integrated solution brief
From content binder to creative collaborator
Traditionally, creative and editorial teams have been weathering technology and infrastructure fragmentation for multiple engagement touch points, such as linear, live streaming, OTT. This has added complexity to post-production workflows, created highly technical user interfaces, and increased reliance on IT-centric skill sets. The result has been loosely coupled content production, where event-specific processes drive higher long-term TCO.
Pixitmedia and Projective’s enterprise-ready collaboration orchestrator addresses these challenges by delivering the following value propositions across the post-production ecosystem.
- Simplified and granular user interface at both project and asset level
- Self-service workflows that are third-party application agnostic
- A pre-configured media archiving ecosystem with contextual search and discovery
- Advanced proxy encoding support for formats such as Apple, H.264, and AVC, along with compatibility across major video codecs including Apple, Avid, AJA, and Blackmagic
- Secure access and authentication with event-specific monitoring, including file access, and version history
- Near real-time media asset and data archiving, retrieval, and exchange in any environment supported through the Ngenea REST API
The combined solution’s core strength extends beyond improving creative workgroup collaboration through a unified interface for raw footage archives, project management, and version creations. It also drives substantial media archiving optimization, nearly fivefold in the use case highlighted earlier.
