At NAB Show New York, John Harris, Business Development Manager at Projective, took to the stage on behalf of Pixitmedia to discuss how the integration of Projective’s Strawberry and Pixitmedia’s Ngenea is reshaping the way creative teams collaborate.

In this session, John explores how decades of media innovation - from magnetic tape to shared storage and AI-driven workflows - have led to a new era where technology empowers creativity rather than constraining it. By bridging the gap between creative tools and IT infrastructure, this partnership is redefining workflow efficiency, content accessibility, and global collaboration for media organizations everywhere.

Watch the full session below to discover how Projective and Pixitmedia are simplifying complexity and unlocking smarter, more connected creative workflows.